With the desire to make cosmetics accessible to all, the cosmetics giant took matters into their own hands to develop a stabilising tool that gives users the ability to apply their makeup without aid.

Its ergonomic easy grip and “self-levelling” AI technology helps keep the device level as you move, resulting in effortless makeup application.

Although the campaign features women applying lipstick, Lancôme has confirmed the device can also be used with other products, such as mascara.

It’s due to launch sometime in 2024 – you can sign up for updates here.

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